The use of brain imaging technologies imas the beginning of a new enterprise, which suggests a fundamental change in how we think, observe and model decisions  in all their contexts.

Vernon Smith, nobel prize winning economist (2002)

In recent years the research disciplines neuromarketing and neuroeconomics have developed rapidly. The LIFE & BRAIN research centre in Bonn brings together academic and commercial research.

Besides basic medical research our neuroimaging research group utilizes the knowledge of its interdisciplinary teams as well as the excellent technical equipment available to investigate economically relevant questions using neuroscientific methods.

In the following pages we will introduce our research fields of interest as well as our engagement in these sectors.